The Budapest-focused campaign presents the capital and its treasures in many countries of the world. The communication channels  are online, print, and television, running between 15 May and  30 June. The "Spice of Europe" campaign shows the metaphorical spice and diversity of the capital. It's a fact: Budapest is a multifaceted city, one finds here everything that is typical of a classic European capital, full of vitality, sparkle and creativity, besides the authentic and historic side, an extremely innovative and vibrant capital city. The campaign builds on these features with a youthful, creative image, presenting also a brand new logo, a new website, new image and creative content showing Budapest's metaphorical spiciness and diversity.

"We want to make sure that if you are traveling to Europe or Europe, there is no question that you should see not only London, not just Paris, but also Budapest. Our main goal is for the guests arriving to us to spend at least one night in Budapest. And we want to show that there is a multitude of exciting program opportunities in the capital of Hungary, "said Zoltán Guller, CEO of the Hungarian Tourism Agency at the press conference presenting the international campaign.

During the campaign, the top global media partner will be CNN. Almost 900 will they broadcast the image film on CNN's television channels to 250 million households. The ads will appear on board of Iberia, Ryanair, British Airways, Lufthansa, American Airlines and United Airlines. In the June-July issue of WizzAir's inflight magazine, there will be an 8-page attachment from Budapest reaching about 5 million passengers, and  in some US flights more than 2 million passengers will be able to watch a documentary on Budapest.
Advertisements will appear in West European countries, such as Germany, the United Kingdom, Spain, France and Italy, as they are the most important sending markets of Budapest, and the United States will be also visible as a distant markets. The Hungarian Tourism Agency focuses on three target groups: valued young people aged between 25 and 40, the experience-seeker families, and travelers between the ages of 30 and 55.
In parallel with the international Budapest-focused campaign, two other communication campaigns will be launched by the Hungarian Tourism Agency. A spring-summer traffic-boosting domestic campaign focusing on discerning and less-known locations and attractions in Hungary. The third campaign, being launched n the next few days will promote the countryside destinations in the neighbouring regional countries.

Cover illustration: Miskolczi Máriusz / Pixabay